Chobani Greek Yogurt Expanding Product LineHarvill Industries
Industry leading Greek yogurt brand Chobani is hedging their bets in case the Greek yogurt trend dies down. By diversifying the company’s portfolio and trying their hand in other areas of your local supermarket that features a series of traditional Mediterranean shared spreads; Chobani Meze Dips and on the go protein they’re calling Drink Chobani. The new Meze Dips will come with fresh vegetables and delicious Greek Yogurt blended with herbs and spices. Each Meze Dip will have 80% less fat and 65% fewer calories than some hummus brands. The Meze Dips will be available beginning in June and will come in four initial flavors; Three Pepper Salsa, Chili Lime, Roasted Red Pepper, and Smoked Onion Parmesan. Drink Chobani Greek yogurt beverage is made using only natural ingredients which include blending Greek yogurt with probiotics and real fruit, creating an incredibly smooth and delicious beverage for the person that is constantly on the move. Drink Chobani will hit store shelves at major retailers nationwide sometime in July and aims to capitalize on the recent food trends of healthy snacking, protein, and portable food and beverage options. “For us, when it comes to food, innovation means sticking to our roots, using simple recipes and only natural ingredients to build on our momentum and guide us into new areas that could use some better options… Chobani’s founding mission is to make better food for more people, and as a brand, we’re expanding into two new categories to give consumers what they’re looking for: delicious, nutritious, natural food that’s accessible to everyone.” – Peter McGuinness, Chief Marketing and Brand Officer, Chobani. Chobani isn’t just expanding in the supermarket aisle however. The company recently announced that they’ve partnered with 800 McDonald’s restaurants in the southern California area to use Greek yogurt in McDonald’s fruit and yogurt parfaits.