Coca-Cola Making Big Changes to Bottling ProductionHarvill Industries
Coca-Cola is planning an operations overhaul for almost all of the company’s bottling production in the United States
Coca-Cola’s National Product Supply Group will now consist of three independent bottler operations; Coca-Cola Bottling Company United, Coca-Cola Bottling Co. Consolidated and Swire Coca-Cola USA. With the help of these three independent bottlers, the Coke Company can cover roughly 95% of the beverage conglomerate’s volume within the United States.
Representatives at Coke said this new system for distributing product would make the beverage company stronger, after soda sales continue to decline for the better part of 2015. This new move will hopefully help to make Coca-Cola a leaner, stronger and more competitive company, despite of diminishing sales.
The Coca-Cola Company started making changes to their bottling operations as early as last year when the company purchased a larger independent bottling operation that eventually became Coca-Cola Refreshment.
Earlier in 2015, Coke sold distribution territories in the Midwest, Mid-Atlantic and Ohio Valley from Coca-Cola Refreshments to Coca-Cola Bottling Co. Consolidated. Coke is certainly making big moves in order to counteract the declining sales of soda in the United States, so we’ll keep an eye on the company and their progress as we move closer to 2016.